Have you ever participated in an online course, a webinar, or a Facebook Live? These types of live events can provide immense benefits for your business. They help further enhance your credibility and authority as a leader in your industry. …
It has been said that no content marketing strategy is complete without social media but for entrepreneurs new to marketing, social media can be overwhelming. It’s easy to spend hours networking on social media sites with results that are less than exciting.
“ 47% of buyers view three to five pieces of content before engaging with a sales rep.” (Hubspot)
How integrated is your content marketing? Do your social media posts support your opt-in? Does your blog support your downloadable content? …
Black Friday is right around the corner and your mind has probably turned to how to get your piece of the holiday market. Did you know?
“ It costs 16x more to nurture a new customer to the same level of revenue contribution
as your existing, loyal customers.” (Francis Buttle)
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Your website is your ‘storefront’ on the internet and represents your business online. However, many entrepreneurs are focusing on social media and connecting with their audience there. This is an excellent marketing strategy but you have to remember that Facebook and Instagram are owned and controlled by other people. Do…
Many entrepreneurs I talk to about social media marketing or blogging quickly get overwhelmed at the thought of ‘creating all that content!’. Their minds are quickly put to rest when I explain content repurposing and it’s benefits. If you’ve been in business for more than a few weeks, chances are…
People are naturally drawn to storytelling. Audiences spend millions of dollars in the movie theaters, engrossed in a good storyline. Millions of novels are sold to those who want to jump into a fantasy world in an effort to follow an exceptional plot. The popular “This Is Us” television show…
How do you handle customer onboarding and support? Do you continue to nourish the relationship once a prospect has decided to purchase? I have worked with many coaches who offer similar services and have comparable credentials but see very different results. A primary factor in this is their customer support…
People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic and consistent in how you present yourself.
What is authenticity?
Other than being a commonly-used buzzword…
The first step in promoting your blog is actually part of writing and posting it. You must have a schedule and be consistent. It’s one of the most important, yet often ignored aspects of blogging. Your readers, or future readers, are busy. They are looking for reliable sources of information…
