Karen Repoli

Jul 12, 2021

4 min read

How You Can Use Tripwires to Build Your List and Increase Sales


Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them into your sales funnel. Once inside the funnel, you have the opportunity to upsell a higher priced class or package. There are many benefits to using this tripwire strategy.