How to Promote Your Blog and Get Seen By Your Target Audience

Where do you promote your blog?

Promote your blog through Social Bookmarking Sites.

Promoting your blog through Content Curation Sites

  • You should change the title of your posts.
  • Include a customized image. This customization can be as slight as adding your company name or url to the image. The point is to make sure it will lead people back to your site.
  • Make sure you include your author bio and it has a link back to your site.

How to Encourage Social Sharing Of Your Blog Posts

  • Quality content demonstrates your knowledge of your audience. Each piece of content you publish is a part of building a relationship with your reader. The value and quality your content offers generates loyalty. Create the kind of content that your readers are waiting for, and that they’ll tell their friends about. If your content is consistently good, your reader will see you as a “go to” source of the information they like or need. They’ll come to you when they need help or entertainment.
  • You should diversify your content. Produce content in as many different formats as possible. Keep topics fresh and varied. As part of your content strategy, regularly try adding something new to the mix. For example, if you usually write text-based blogs but decide to branch out into video, you’ll reach a new segment of your market that prefers watching videos to reading.
  • Present value — not a sales pitch. Do you hate it when you are shopping and the salesperson follows you around wanting to “help you”? Years ago, my family and I were shopping for furniture and we soon discovered the sales people in furniture stores were as bad as the proverbial “used car salesman”! My teenage son said it was creepy and that the sales people were stalking us. (LOL) Don’t stalk your blog readers!
  • Make It Easy To Share. When your goal is to get people to share your blog post on social media, you want to make it as easy as possible to share. Make sure you have one click buttons to share the blog post available.
  • Ask For the Share. Buttons are great, but sometimes it takes a little extra push to get your readers to take action. Don’t be afraid to ask for the social media share. Close your articles and blog posts with a little sentence or two that asks them to share on Facebook, Twitter, and Pinterest etc. if they enjoyed the post. Don’t forget to let them know how much you appreciate it when they share the love. Keep the conversation going by asking a question related to your blog post. It’s a great way to share another link to your blog post and get the conversation going at the same time.
  • Engage Your Readers and Encourage Interaction. Blogging can feel like a very one-sided conversation sometimes. You’re sitting there, typing away, and sharing content with your readers. But you don’t hear anything back. They read and respond with silence. The good news is that it doesn’t have to be that way.

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