How to Create an Opt-In Incentive Your Dream Client Wants & Needs

opt-in incentive

How to Create an Opt-In Incentive Your Dream Client Wants & Needs

opt-in incentive
  • The most commonly asked questions in your help desk. If you’re continually fielding questions about the tools you use to run your business or which of your training programs are best for a beginner, then it’s easy to see that a resource guide would be well received.
  • Frequent thread topics in your Facebook groups or niche forums. Chances are you’ll see the same questions pop up again and again. For example, if your clients are coaches, you know that just about every day someone asks, “Where can I find my first client?” A one-page, “How to land your first client” guide is the perfect incentive for this market.
  • Client surveys you’ve conducted. If you’ve been in business for a while, you’ve most likely used this tool to find out more about your potential customers. Take the opportunity to read through the responses and see:
  • What is the most pressing problem your market faces?
  • What language do they use to describe the issues they face?
  • Which resources would make it easy for them to move to the next level in business or in life?
  • Competitor’s offers. Take a look at what other entrepreneurs in your niche offer, but rather than aiming to duplicate their efforts, ask yourself where the gaps are in information, and how you can fill those holes.
  • Repackage a free webinar & worksheet
  • Compile a series of blog posts into a PDF
  • Brand and package the checklists and worksheets you use in your own business
  • Offer a free chapter of your latest book

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Business Strategist passionate about helping motivated entrepreneurs. KarenRepoli.com

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