How to Create an Exception Customer Support System for Your Coaching Biz

Coach Sharon’s Customer Support System

  • Disorganized
  • Poor communication
  • I felt like a number
  • No personal contact

Coach Joe’s Customer Support System

  • acknowledgment of his new student
  • lists of forms needed before the first session
  • follow-up instructions
  • reminder of the first class date
  • Very organized
  • Great communication
  • I felt like each class was speaking directly to me
  • Highly recommended

How did Sharon and Joe’s approach to customer care differ? What were the results?



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