Best Business Tools and Systems 2022 Review

Karen Repoli
4 min readDec 18, 2022
business tools

Best Business Tools and Systems 2022 Review

December 18, 2022

As entrepreneurs, we have a myriad of business tools and systems available to keep our businesses running smoothly. Selecting the RIGHT ones for our needs is essential. In my role as a virtual assistant for the last 16 years, one question I’m asked frequently is what tools and systems I recommend.

Here is my roundup of my most recommended tools of 2022.

Email Marketing & Marketing Automation

Active Campaign is an email marketing, marketing automation, sales automation, and CRM software platform for small-to-mid-sized businesses. With a sliding price scale based on the number of contacts and your list and your needs, it is the solution I recommend to all my clients if you need to go beyond sending a newsletter.

Just getting started with your business? Icontact can help you grow with email marketing and they have a low cost plan.


business tools

WordPress. I actually don’t work with any other platform for creating and maintaining websites. I feel like it’s the best for ease of customization and SEO. Noone’s changed my mind yet.

Hosting: I’ve been with Bluehost for over twelve years and have never had a complaint. Bluehost plans offer their customers 24/7 live chat, unmetered bandwidth, and at least 5 email accounts. Its uptime is 99.99% and offers fast load times.

Optimze Press Create professional landing pages quickly and easily. Includes many templates to fit your purpose and a simple user interface. You can also get the Optimize Theme to build your entire website.

Membership Sites and Online Courses: Kajabi is the best. I’ve used it almost since its inception and it just keeps getting better.

Social Media

Social media scheduling tools offer a convenient shortcut to queue up posts on your time schedule. They are not one size fits all so you just need to choose what fits your needs.




social media marketing

Image and Video Creation:

I think we are all familiar with Canva by now. It’s great for creating social media graphics, presentations, posters, documents and other visual content. They continue to add new features. I’ve been impressed with the ability to create videos simply.

Speaking of video. Take a look at Pictory.AI It allows you to automatically create short, highly-sharable branded videos from your long form content. It’s quick, easy & cost-effective.

Always Up to Date Guide to Social Media Images from Sprout Social

Blogging and Blog Promotion

Headline Analyzer from CoSchedule

Missinglett_r monitors your blog 24/7 and when it finds new content, a social media campaign is created. Each campaign contains a year’s worth of social media posts created from your blog post which includes an image.


Calendly is the modern scheduling platform that makes “finding time” a breeze.

Google Calendar — when integrated with the other systems

Project Management

Asana is the work management platform teams use to stay focused on the goals, projects, and daily tasks that grow business. Asana’s strongest advantages include a simple, user-friendly interface and dashboard that allows you to easily oversee one project or many.

Slack is a collaboration hub that can replace email to help you and your team work together seamlessly. … A Slack workspace is made up of channels, where team members can communicate and work together.

Other business tools

Bookkeeping — Wave is a free accounting solution. It’s a good basic system that enables you to track your income and expenses. — Automatically see any grammar and spelling errors in your posts, emails and online documents.

File Conversion Zamar converts many different file types fast, easy and free. Easily remove unwanted backgrounds from your images. They even have some template backgrounds you can add back in. — transcription online and quick!

The Only 3 Systems You Really Need for a Profitable Business

That’s a lot of business tools and I can tell you I do or have used every one of them. It can be confusing to make all the pieces fit together seamlessly though. That’s why I created the workbook, The Only 3 Systems You Really Need for a Profitable Business. Now you can download it free here.

business systemsbusiness toolscrmproject management toolsscheduling toolssocial mediasocial media toolswebsite



Karen Repoli

Business Strategist passionate about helping motivated entrepreneurs.