Amplify Your Know-Like-Trust Facter with Compelling Free Content

free content

Amplify Your Know-Like-Trust Facter with Compelling Free Content

free content

What Type of Free Content?

  1. Blog posts. Write evergreen blog posts chock full of detail and useful information. “Epic” blog posts with 2,000+ words can help with your website’s SEO, too. Tell your email subscribers about this epic tome by including a link in your next mailing.
  2. Opt-in lead magnets. People protect their email addresses, so you really need to make your lead magnet worthy of giving up that information. Then you need to follow up with your emailing consistently so they don’t think they were duped into joining your list.
  3. Podcast interviews. Whether you host your own podcast or were featured on someone else’s, promote those podcast interviews to your list and social media followers. Interviews bump your credibility because only experts are interviewed, right?
  4. YouTube videos. If you’re a natural in front of the camera, create a YouTube channel and promote it to your email subscribers. Give them links to your newest videos and always include a call to action in your videos so viewers know their next steps. If you only post videos sporadically, consider embedding your videos into a blog post to drive traffic back to your website instead.
  5. Infographics. Sometimes infographics help you break down a complex subject into simpler terms, especially topics that have lots of statistics. Instead of stuffing those stats into a long blog post, simplify it with an infographic. Embed it in a blog post and then email your subscribers about it.
  6. Facebook Live videos. If you love the interaction with a live audience, promote your next Live video and feed off that energy. Live videos don’t have to be long to be effective and it gives you a chance to interact with your viewers. Email your subscribers about the Live date and time as well as a link to the replay for those who missed it. If you’re new to this or just need help, click here.
  7. Other social posts. Did one of your favorite influencers mention you on Instagram? Are you having a controversial debate with 100 of your closest Facebook friends? Tell your email subscribers about it. Invite them to join in.
  8. Images or graphics. Stock images with inspirational sayings are quite common on social media. Mix it up with your own quotes about business or photos of your products. Did you speak at an event? Show off some of those photos, too. Watermark your photos with your logo so others can easily search for your business name.
  9. Transcripts of interviews. Some people have a love/hate relationship with podcasts and videos and they much prefer to read (or scan) blog posts on your site. Offering transcripts of your featured interviews helps satisfy those readers while also boosting your SEO.
lead magnet

Build Buzz for Your Launch

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Business Strategist passionate about helping motivated entrepreneurs. KarenRepoli.com

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