3 Tricks for Creating Engaging Content Your Ideal Client Will Love June 11, 2022 Once you’ve collected a ton of intel about your Ideal Client Avatar and the content they love, it’s time to figure out how you’re going to uniquely and memorably deliver that content. …

It’s Okay to Say No. How to Handle Client Requests Out-of-Scope Work or Support June 5, 2022 I discussed the importance of setting boundaries with your clients in an earlier post. But there’s another kind of boundary issue: clients constantly requesting services and support that are outside of the scope of your original contract. This can quickly become a problem if not addressed promptly. It’s okay to say “No.”

How To Use Bite Sized Video to Capture Your Target Client’s Attention & Build Authority If the idea of hosting a full-length webinar fills you with fear, try pre-recording short videos on specific topics and post them on your social media channels and YouTube. A series of videos can be just as effective as a webinar in building trust with your audience. Keep in mind…

How To Create Engaging Social Media Content by Spying on Competitors Guilt Free May 22, 2022 An easy and reliable way to know what to post on social media is to check out what your competitors are already posting about–and seeing great engagement from. It’s time to creep on the competition! Now, before you think it’s not right to spy on your competitors…

Handling Difficult Client Situations with Ease: Problem 1- Trouble with Boundaries May 15, 2022 Operating a business is challenging in its own right. Dealing with difficult client situations can make it an even more problematic. Problem clients can rob you of your joy in the work you do and take your time and attention away from other clients. Today, we’ll discuss…

Why You Need a Lead Magnet and How To Promote It May 8, 2022 Even if you don’t use the term “sales funnel” in your business life, chances are good that you actually have a funnel in place unknowingly. A funnel always starts off with a lead magnet (or freebie gift), something that attracts multitudes of prospects to your site and…

3 Easy Ways to Create Irresistible, Engaging Content for Facebook May 1, 2022 Guessing at what type of content to publish on Facebook is futile if you don’t know your Ideal Client Avatar. But even knowing all that data about your ideal client doesn’t fully tell you what content they are looking for. So, how do you make sure your…

How To Establish & Track Metrics For a Winning Facebook Content Strategy April 24, 2022 The content you create should be specifically tailored for your target audience. You can’t just follow the advice of everyone else and expect to get results like they do because, as we know from personal experience (and research), people are different! You’ve created an Ideal Client Avatar…

The Frist Step to Create a Magnetic Facebook Content Strategy April 17, 2022 We’ve all been in that place where you post something spectacular (in our eyes) on Facebook, only to have it ignored. Sure, cute puppy pictures and funny baby videos always get the likes and shares but generally speaking, those won’t help grow your business. …