How do you handle customer onboarding and support? Do you continue to nourish the relationship once a prospect has decided to purchase? I have worked with many coaches who offer similar services and have comparable credentials but see very different results. A primary factor in this is their customer support…
People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic and consistent in how you present yourself.
What is authenticity?
Other than being a commonly-used buzzword…
The first step in promoting your blog is actually part of writing and posting it. You must have a schedule and be consistent. It’s one of the most important, yet often ignored aspects of blogging. Your readers, or future readers, are busy. They are looking for reliable sources of information…
One of the most important parts of your blog post is your title. If you don’t grab your reader’s attention with the title and get them to actually read the post, nothing you put inside the post matters. It doesn’t matter how great and helpful your content is. It doesn’t…
Tripwire marketing is a term used to describe segmenting your audience to make lower-cost sales in order to get them into your sales funnel. Once inside the funnel, you have the opportunity to upsell a higher priced class or package. There are many benefits to using this tripwire strategy.
Many people dream of working for themselves, being their own boss, having the freedom to only take on clients and projects they love and working virtually. When I started my business 15 years ago working virtually was pretty rare but the pandemic has changed that. It’s resulted in more people…
Every piece of content has a job to do, whether it’s selling your hot new program or encouraging people to join your mailing list. It pays to have a content plan, rather than just waiting for inspiration to strike.
Start with Creating a Content Inventory List
Review all the content you have on your computer, website and…
I get it. You’re a solo-preneur. (so am I!) You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling every task that comes your way. …
“If you fail to plan, you plan to fail.” ~ Benjamin Franklin
There are a myriad of moving parts in a business to attend to so it’s no wonder that some things fall through the cracks. And this adversely affects your business growth and bottom line profits. …
I have worked with entrepreneurs in many fields over the past 15 years. What I’ve found most often is not only are they trying to do it all themselves, they are not using the tools available (often free) to work more efficiently.
In this blog, I’m going to talk about…
