6 Ways to Expand Your Reach Exponentially by Collaborating

collaborating

6 Ways to Expand Your Reach Exponentially by Collaborating

Three Quick and Simple Collaborating Ideas

collaborating
  • Swap blog posts. Also known as “guest blogging” you publish your partner’s blog post on your own blog and they publish YOUR post on their blog. You’re providing relevant information to their audience and your partner gets to take a day off from writing. You can turn this into a one time-only gig or schedule once per week or month. Take advantage of using the author’s bio to include a link to your freebie or webinar.
  • Take over each other’s social media feeds for a day or week. This is a fun way to share your partner’s perspective on topics other than business. Of course, agree beforehand which topics should be kept off the feeds (usually emotionally divisive topics like politics or religion) and also agree upon how many times a day you’ll both post. As always, answer questions or respond appropriately to other comments but use your own name.
  • Record a video together. Or, if you’re adventurous, a series of short videos with calls to action at the end. Video doesn’t mean you both have to be on screen. You can each divide up a certain topic into smaller bits and record your own video with voice over; these can be uploaded to each of your social media accounts and promoted to your audiences. If you want to both appear on-screen at the same time — similar to how online summit interviews are conducted — use a software such as Zoom to pre-record your video. If you want to add some humor to your videos, find an animator who can draw your caricatures or turn you into cartoon characters while you both provide the voiceovers.

Three More Challenging Methods

  • Host a webinar together. This requires a bit more time to plan and produce than recording a short video but can be equally beneficial to both collaborators. Planning is imperative so you know how the webinar room charges will be split; who’s creating the webinar slides; who’s writing the email sequence; which product is getting promoted; will you split sales with the partner in exchange for their collaboration; how often will you both promote the webinar, etc. Don’t go into this plan blindly or you’ll likely come out resenting your partner if you feel they didn’t pull their own weight.
  • Host an online event, such as a bundle or online summit. Much like hosting a webinar, making a plan of how to split up the work and the profits is imperative for the collaboration to succeed. These types of events also require a bit more work since you’re dealing with contributors and guest speakers respectively. But that doesn’t mean it’s an impossible feat. One way to split the work is for each partner to focus on their strengths. For instance, if one partner is a real people-person, they can be in charge of contacting guests. If the other partner is a real behind-the-scenes guru, they can create the landing page and stay in touch with guests via email.
  • Create a membership site. Membership sites require quite a bit of interaction and content creation, which should be split equally between the two partners. You’ll need to decide what type of content you’ll produce each month as well as how it will be produced. For example, will you hire a joint production team or will one partner’s team be responsible for all the production? Memberships are much like webinars in that they need to keep the members’ attention for an extended period of time so creativity is important here. You’ll also need a plan for those who give up their membership; what can you offer them to keep them within your funnel?

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Business Strategist passionate about helping motivated entrepreneurs. KarenRepoli.com

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