4 Ways to Use Content Repurposing to Generate Buzz with Tantalizing Content

repurposing

4 Ways to Use Content Repurposing to Generate Buzz with Tantalizing Content

Instead of jumping straight into the repurposing pool, let’s think about this process systematically.

repurposing

Here are a few more reasons why you should repurpose your content:

  1. Reach new audience members. If you’re gaining new email subscribers and social followers every day, they aren’t necessarily going to go back a year or more to peruse your blog content. Update and repurpose those blog posts for those new audience members. Your current audience probably won’t remember that particular post, either.
  2. Expand your reach. Not everyone learns the same way; some people prefer to read while others prefer to listen. Some people digest statistics easily while others need a quick snapshot. Repurposing your content attracts more people to you with these varied learning methods.
  3. Reach your customers at every stage of the buying process. New followers or subscribers want to learn about you, so they will likely search for longer articles to get a feel for who you are. Repeat customers, however, already know you, so they are happy getting shorter pieces of content. Repurposing content gives customers what they want and need at every stage.
  4. Save yourself time and money. Why reinvent the wheel when a simple update is all that’s needed? Of course, you should always create new content but mixing the old with the new is perfectly acceptable. Make some tweaks to the headline, update some stats, or add a case study to your content and you’ve got a brand-new article in half the time it took to write the old one.

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Business Strategist passionate about helping motivated entrepreneurs. KarenRepoli.com

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